The Truth About AI in Web Design – Debunking Common Misconceptions
Howard Wilson Howard Wilson

The Truth About AI in Web Design – Debunking Common Misconceptions

As artificial intelligence (AI) becomes increasingly prevalent in various industries, it's no surprise that it’s making waves in web design too. However, with its rise comes a fair share of misconceptions.

At Smallsky Creative Web Design, we believe in the power of AI as a tool to complement, not replace, the human touch in design. Let’s look at some of the most common misconceptions about AI in web design and set the record straight.

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Unleashing the Power of Digital Marketing: The Importance and Benefits of Social Media
Howard Wilson Howard Wilson

Unleashing the Power of Digital Marketing: The Importance and Benefits of Social Media

In today's fast-paced digital world, robust digital marketing strategies, especially those centred around social media, are crucial. Businesses, big and small, realize the immense potential of digital marketing to enhance their reach, engage their audience, and drive significant growth. Here’s why digital marketing, particularly through social media, is indispensable and the benefits it offers.

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The Importance of High-Quality Content: Tips for Creating Compelling Copy
Howard Wilson Howard Wilson

The Importance of High-Quality Content: Tips for Creating Compelling Copy

High-quality content is essential for engaging your audience, boosting SEO, establishing authority, and encouraging social sharing. By understanding your audience, crafting compelling headlines, writing clearly and conversationally, focusing on benefits, incorporating storytelling, using strong CTAs, optimizing for SEO, editing meticulously, and keeping your content fresh, you can create copy that truly resonates with your audience.

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Key Components of a Successful Website: A Designer's Perspective
Howard Wilson Howard Wilson

Key Components of a Successful Website: A Designer's Perspective

A successful website is a harmonious blend of user experience, mobile responsiveness, and compelling content. As a designer, my role is to ensure that these components work together seamlessly to create a positive and lasting impression on visitors. By prioritizing the needs of the user, adapting to the mobile landscape, and delivering high-quality content, we can build websites that not only meet business objectives but also delight and engage user

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Of course you can do it yourself, but…..
Howard Wilson Howard Wilson

Of course you can do it yourself, but…..

Creating your own website can be an exciting venture, offering cost savings and a sense of accomplishment. However, DIY websites often fall short in several critical areas, leading to frustration.

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Creating Compelling Value Propositions
Howard Wilson Howard Wilson

Creating Compelling Value Propositions

A value proposition is what makes your product or service unique and why customers should choose you over competitors. It's not always easy, especially with the diverse markets.

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5 Must-Have Features for Small Business Websites
Howard Wilson Howard Wilson

5 Must-Have Features for Small Business Websites

Did you know that more than half of all web traffic now comes from mobile devices?

As someone who’s been designing websites for small businesses for a while, I’ve seen just how critical it is to have a site that not only looks great but also functions smoothly on any device

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Are Websites still relevant?
Howard Wilson Howard Wilson

Are Websites still relevant?

In today's digital era, having an online presence is crucial. But with so many options like social media and blogging platforms, you might wonder if having a website is still necessary. The short answer:……

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It’s all about the sizzle.
Howard Wilson Howard Wilson

It’s all about the sizzle.

So, you've probably bumped into the terms Features, Advantages, and Benefits (FAB) while strutting your stuff with your products, but ever stopped to think about what really gets your customers going?

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