Is Chasing Followers Killing Your Business: The Case for Email Marketing
To get straight to the point: if you’re focusing all your energy on growing followers instead of building your email list, you’re playing a losing game. For as long as I can recall an email list has been a secret weapon—a dependable, high-performing channel that has weathered every algorithm shake-up and social media fad. Yet, many businesses still ignore it, opting instead for the vanity metrics of likes and shares.
Meanwhile, website traffic is on life support. Google’s relentless drive to become an “answer engine” is siphoning visitors from websites at an alarming rate. Features like rich snippets, voice search, and AI-generated answers ensure that users get what they need without ever leaving Google. A recent study found that 65% of searches now lead to zero clicks—and it’s getting worse.
But it’s not just Google. The internet is drowning in AI-generated drivel, making quality, human-driven content a rarity. Worse, smaller businesses are being buried under the weight of corporate giants like Reddit, whose massive content bank dominate search results. Organic reach is shrinking, ad costs are soaring, and let’s be honest, people are tuning out traditional ads altogether.
This is why email marketing is more critical than ever. It’s the one channel you can control, unfiltered by algorithms or gatekeepers. When someone gives you their email, they’re inviting you into their space. That’s a privilege, and it’s time businesses treat it like one.
Sharp Email marketing is the way forward
To succeed, you need to stop relying on outdated tactics like passive sign-ups and focus on creating irresistible lead magnets. Pair this with platforms like YouTube to drive traffic straight to your email funnel. Done right, this strategy builds a direct, unshakeable connection with your audience—one that algorithms can’t touch.
The digital world isn’t just changing; it’s imploding for those who don’t adapt. If you want to stay relevant in 2025 and beyond, it’s time to shift your energy into what truly works: email. Stop chasing followers and start building a business that lasts.